David Lo: Consulting Experience

Series of lectures to Master in Business (Marketing) classes on branding in practice: New Product Development; Brand Strategies; Branding in Asia. On-going.

SWINBURNE UNIVERSITY

Guest lectures

SHELL TEXACO, USA:

Consulting Partner. Implemented world-class CVP centric retailing practice in Shell Texaco Retail Division for roll-out to 23,000 petrol outlets. Trained retail area managers in Houston, New Orleans and Dallas.

Convenience store retail management

MAGIC HOUSE AB, SWEDEN

End-to-end launch implementation: securing manufacturer, brand licensing agreements & distribution contracts, setting up production, packaging and inventory; launch strategy and go-to-market implementation; A & P campaigns. And post launch brand and sales management. Magic Energy Drink is a guarana based energy drink.

Launch of Magic Energy Drink into Australia

David Lo | Corporate Experience | Consulting Experience

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