David Lo: Consulting Experience

ASTRO PAY TV, MALAYSIA

Led team in restructure and repackage of all channels using conjoint analyses; reposition and rebrand; and drive net acquisition to 1 mn subscribers with strong ARPU for successful listing of business at USD2bn. By 2010, the business has 3 mn subscribers and USD1bn in sales revenue.

Channel repackaging & brand relaunch

MINDSHARE, MALAYSIA

Advice on insights into intra ethnic segmentation and communication strategies. In particular, how to get western concepts into the Chinese mind. Mindshare (M) is one of the most successful member of the global Group M media agencies under the WPP group. Provided training in emotional intelligence skills for management and key staff.

Ethnic Insights Advisory. Management EQ Training.

MDeC,  MALAYSIA

Developed and deliver ‘Marketing for Technopreneurs’ Workshop & Clinic  for MSC companies registered with MDeC (Multimedia Development Corporation), Malaysia, a government body charged with leading ICT initiatives by technopreneurs and technology firms. Provide online Marketing resource for 1,000 technopreneur community.

Technopreneur development

David Lo | Corporate Experience | Consulting Experience

home | about hk | contact us